4. Family Accommodation Forum (FOS) will be held on February 2, 3.2.2018. in the Congress Center of the Zagreb Fair organized by the Croatian Chamber of Commerce.It is the largest annual gathering of family tourism aimed at education, presentation of innovations in legislation and networking of participants with exhibitors of products and services relevant to family accommodation, organized by the Croatian Chamber of Commerce and the Family Tourism Association at the Croatian Chamber of Commerce. “The fact that family accommodation makes up more than 50% of the total tourist market and that 350.000 people live on it speaks volumes about how important this market is for the demographic development of Croatia and why we need to deal with it systematically. Many here recognized the opportunity to stay in their country and work in their property”Said the president of the Family Tourism Association at the Croatian Chamber of Commerce, Danijela Cavlovic.Cavlovic points out that the role of the host includes much more than painting the walls, investing in bedding and cutlery and other regular maintenance. He warns that this is an activity that is fully involved in digital evolution, so those who are not familiar with new tools and trends can hardly survive among the increasingly resourceful and creative competition. Therefore, the Family Accommodation Association at the Croatian Chamber of Commerce started organizing a Family Accommodation Forum four years ago, in order to educate about the changes and needs of this market and connect providers of products and services for this activity. So far, more than 10.000 people have passed through the Community education system.One of the topics of this year’s edition will be the categorization of accommodation, but also the potential impact of the adoption of a new real estate tax on family accommodation providers. There will also be talk of the digital revolution, price management, the importance of branding and niche marketing. The representative of the European Association of Family Accommodation (EHHA) Carlos Villaro Lassen, who was joined by the Family Tourism Association at the Croatian Chamber of Commerce in March last year, will show European practices and expectations in regulating the collaborative economy market.Photo: Booking.comThis largest annual gathering of accommodation providers was organized with the aim of educating on the most important issues in tax policy, legal changes, marketing trends and the digital revolution and the importance of raising the quality of the offer in this fastest growing tourist market. The Forum will also present the Tourist Flower – Quality for Croatia awards for the best facilities in family accommodation, as well as awards for the best European holiday homes. The forum is free for all participants. Favorable accommodation prices are provided for visitors outside Zagreb, and transportation is provided by regional tourist boards. More information about the Forum and the program is available on the official website fos.hgk.hr.Last year, 35 million overnight stays were realized in householdsAccording to the latest available data, over 90.000 households with over 540.000 beds are registered in Croatia, and directly 350.000 people are involved in the provision of household accommodation services. The value of the registered capacities is estimated at 15 billion euros, while the owners invest 120 million euros a year in their current maintenance, based on a minimum of 200 euros per bed. They invest another 130 million euros a year in additional facilities such as swimming pools, wellness equipment, cycling, children’s facilities, horticulture and marketing. According to the latest data from the Ministry of Tourism, in the past year, most overnight stays were realized in households, a total of 35 million.
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